Renault Clio IV Boom Flash and HTML5 Expanding Banner

Can be viewed on DoubleClick here.

This was a fairly simple expanding banner with a neat skew/rotate trick to make the wheels looks like they were turning, however the client liked it so much that they decided that they would want to see it on their tablets as well so the scope was increased to include an HTML5 version.

The DoubleClick support for HTML5 was still in its infancy and this represented the first HTML5 expanding banner that Publicis London had done so it was all new ground. The results were very close to the Flash (there is a toggle between Flash and HTML5 just above the banner in the link).