Renault Summer Promo 2013 Weather-drive Homepage Takeover

Can be viewed on DoubleClick here.

On this Homepage Takeover, the MPU (300×250) polled the DoubleClick API for the Lat/Long coordinates and fed that to a custom-built weather API (that used the Met Office API) to return the weather in the area that the user was in.

This was then used to change the weather in the banner and the messaging to match. There were various animation techniques used for the weather effects – the storm / rain effects were particularly interesting as they used a combination of noise filters with vertical blurring to create the feeling of rain.